The four-year deals, worth a combined seven figures, are the latest step for a casino operator that said it has "increased its sports spending eightfold since 2017." Along with the three deals with Dallas’ major pro teams, Choctaw holds naming rights to the former Globe Life Park and sponsors the Dallas Marathon, Dickies Arena and several rodeo events ( SPORTS BUSINESS JOURNAL, 8/28 issue). Choctaw Casinos & Resorts will make the three anchors of a “Where the Players Play” campaign that will break in time for football season, with the retired stars of the Cowboys and Rangers appearing in TV and digital spots, promoting the brand through social media and making appearances in the Dallas-Ft. Oklahoma-based Choctaw Casinos & Resorts has "added endorsement deals" with Pro Football HOFer Troy Aikman, Baseball HOFer Ivan “Pudge” Rodriguez and former NFLer Darren Woodson to a sponsorship portfolio that already includes the Mavericks, Stars, Rangers and the AT&T Byron Nelson PGA Tour stop, according to Bill King of SPORTS BUSINESS JOURNAL.
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